automatizor · the operations brain for a physical business · humans optional
Soon, every front desk on earth runs itself.
Humans do the human parts — the warmth, the welcome, the craft. The machine does the thousand tiny interrupts in between. Signals in. The brain decides the one next thing. It dispatches to a swappable executor — a human today, an agent or robot tomorrow, through the same interface.
01 the problem
Every local business is bottlenecked by a person doing micro-tasks.
A salon, spa, clinic, barbershop or gym runs on a thousand tiny interrupts — someone at the door, a message asking the price, a shift to confirm, laundry to start, a payout to approve, a walk-in waiting. Today a human front desk is the glue.
The glue is expensive
A full-time front desk is one of the largest fixed costs in a local business — and it's pure overhead, not growth.
The glue turns over
Reception is one of the highest-churn roles in the industry. Every departure resets institutional knowledge to zero.
The glue sleeps
At 2am the door camera, the inbound message, the booking request — nobody's home. Revenue leaks overnight.
The glue doesn't scale
More volume means more humans doing the same reactive work. The cost curve and the chaos curve rise together.
The front desk is the bottleneck of every local business. It's a person stuck in a loop of reactive interrupts.
02 the insight · why now
For the first time, the executor became swappable.
Build the orchestration brain now, with humans — then swap in agents and robots task-by-task, without changing the product. The business just says "boop — go," and the right actor does it.
Perceive
Cameras, IoT sensors, p69 messages, shifts, bookings, payouts — every interrupt flows into one stream.
Decide one thing
An LLM ranks every signal and surfaces the single highest-value next action. Plain language. No backlog.
Dispatch
The right actor executes — through the exact same interface.
The interface never changes as you swap humans for machines. That's the whole bet — and the business just says "boop — go."
Three curves crossed in 2026.
LLMs can finally decide
Models now perceive context and choose the next action in plain language. The orchestration layer is finally possible.
Sensors got cheap
Cameras and IoT sensors are commodity. Affordable perception means the business can finally see itself in real time.
Robots are arriving
Physical execution is near. The same dispatch that drives a human today drives a machine tomorrow — no rewrite.
03 the product
One screen. One next action. Zero shame-backlog.
A chrome-less surface built for the overwhelmed front desk — executive-function offload, dopamine on done. The same surface a human taps, an agent drives via API.
- Ranked next action, one at a time. No queue anxiety, no triage tax.
- Cameras and AI alerts feed the next engine in real time.
- Agents drive the same surface a human does — identical interface.
- Money is the last human approval. Everything else can go autonomous.
Drag the dial. Cyan items get handled by automatizor; the rest still need a human. Money and payouts never auto-resolve — a human always approves the cash.
04 traction
This is a dashboard, not a deck.
We don't pitch a hypothesis. We own the customer. automatizor is live right now in LaMTL — a real salon in Montréal with real receptionists, shifts and payouts.
05 market
A $2.4B/yr SaaS floor — and that ignores payments.
~1.0M appointment-based front-desk businesses across the NA and EU beachhead, at ~$200/mo. Software only — payments not counted yet.
Salons, spas, barber, nail and clinics in the beachhead — the verticals we already run and feed customers to.
Realistic 3-year capture, deployed primarily through the p69 marketplace at near-zero acquisition cost.
06 business model
Software gets us in the door. Payments is where the company lives.
The Toast / Shopify move — vertical SaaS plus a take-rate on the money that already moves.
Vertical SaaS subscription
~$200/mo per location. Land-and-expand on seats and modules; net revenue retention above 100%.
Payments take-rate
0.5% on volume that already flows through the salon. Software is the wedge; payments compounds with every transaction.
07 the moat
Three things a cold-start competitor cannot copy.
Built-in distribution
p69 is a two-sided marketplace that already feeds salons customers. That's near-zero CAC a cold-start competitor simply can't replicate.
We own a salon
LaMTL is customer-zero and a live dogfood lab — real receptionists, shifts and payouts. Most founders pitch a hypothesis; we ship into a real business daily.
Too messy to Sherlock
The grungy physical + payments + local-relationship layer is too small and too messy for Apple or Google to ever Sherlock.
Four billion-dollar outcomes proved the vertical is real and durable. None got Sherlocked. We enter the same market with distribution and dogfood already built in — and an automation brain none of them have.
Distribution and dogfood live in one person.
The founder is an operator who runs a salon and built a two-sided marketplace. We're not guessing what salons need — we run one, and we already own the channel that reaches the rest.
08 the vision
Every front desk on earth runs on automatizor.
Humans do the human parts. The machine does the rest. We start with one salon in Montréal — and we do not stop.
09 the ask
Deploy into the first 50 salons. Prove the payments loop.
$750k pre-seed to roll automatizor into 50 salons through the p69 network and close the payments flywheel — distribution we already own, a product already live.
founder is an operator who runs the salon and built the marketplace. distribution and dogfood live in one person.